Fitness Experts Launch Exercise Franchise For Men Only Nitro Fitness Offers The Average Guy A 30-minute Workout
Founders Larry Bedell and Chuck Rappe are the only franchisors in the men s fitness niche with actual fitness experience. Their 20-year partnership includes ownership in Gold s Gyms and creation of La Femme, a women s fitness chain. Nitro has more than 20 franchise locations from Arizona to Nova Scotia. The pair expects to open 200 clubs across the country by the end of 2006. Nitro targets men over age 30 with a 30-minute core circuit training program that provides men with one of the most effective ways to burn fat, lose inches from their waistlines and improve overall health, says Bedell. The program is designed for the time-starved adult males who are trying to re-introduce fitness into their lives and become functionally fit. Core training gives men the everyday fitness they need to start the lawn mower, carry a ladder, swing a golf club and play with their kids or grandkids. Investors have found the Nitro Fitness clubs to be well...
